Join Pure Stay

Join
Pure
Stay Important Pointer

Join Pure Stay is the CPI Hotels programme for reducing energy and water consumption and waste, with defined criteria for selected areas of hotel operations. The criteria cover energy, water, waste, purchasing, housekeeping, Food & Beverage, and guest and employee engagement. Specific measures may vary by hotel. The programme's criteria and methodology are published on the programme website and have been independently assessed by Greenometer s.r.o.

More information about the programme methodology and criteria is available at joinpurestay.com/criteria.

More information

Waste

Waste separation is part of the Join Pure Stay criteria. Measures include waste sorting for hotel operations and guests, as well as additional food and biological waste management practices where applicable.

16 % lower waste intensity in 2025 compared with 2019

Based on the data reported in the CPI Hotels Annual Report 2025, waste intensity across the CPI Hotels portfolio decreased by 16% in 2025 compared with 2019, from 0.006 to 0.00504 t/m² per year. Waste intensity is calculated as the amount of reported waste generated per square metre per year.

Energy

Energy-related criteria within Join Pure Stay include LED lighting, lighting controls, energy efficiency when purchasing selected equipment, documented use of electricity from renewable sources, and electric vehicle charging infrastructure where applicable.

0.6 % lower energy intensity in 2025 compared with 2019

Based on the data reported in the CPI Hotels Annual Report 2025, energy intensity for electricity, fuel and heat across the CPI Hotels portfolio decreased by 0.60% in 2025 compared with 2019, from 206.72 to 205.48 kWh/m² per year. Energy intensity is calculated as the total reported consumption of electricity, fuel and heat per square metre per year.

Water

Water-related criteria within Join Pure Stay include measures to monitor and reduce unnecessary water consumption, the use of water-saving equipment where applicable, and procedures for detecting leaks. The criteria also cover selected cleaning products and dosing procedures, as well as measures to reduce the use of bottled water where operationally possible. Housekeeping frequency and towel and linen change procedures are communicated to guests and may vary by hotel.

23.35 % lower water intensity in 2025 compared with 2019

Based on the data reported in the CPI Hotels Annual Report 2025, water intensity across the CPI Hotels portfolio decreased by 23.35% in 2025 compared with 2019, from 1.452 to 1.113 m³/m² per year. Water intensity is calculated as the reported water consumption per square metre per year.

Greenhouse gas emissions

CPI Hotels monitors greenhouse gas emissions across its hotel portfolio and reports them in its annual report. The reported data are used to track changes over time and to identify areas for further evaluation and potential reduction measures.

50.11 % lower market-based GHG emissions intensity in 2025 compared with 2019

Based on the data reported in the CPI Hotels Annual Report 2025, the GHG emissions intensity of the CPI Hotels building portfolio, calculated using the market-based approach, decreased by 50.11% in 2025 compared with 2019, from 0.089 to 0.0444 t CO₂e/m² per year. GHG emissions intensity is calculated as the reported market-based greenhouse gas emissions per square metre per year.

Management

Join Pure Stay is integrated into the management of selected areas of hotel operations.

Through the programme, CPI Hotels sets the programme’s criteria and objectives for selected operational areas. Employees receive information and training on measures relevant to their roles.

Frequently asked questions

Each hotel appoints a Green Champion who coordinates the Join Pure Stay program and related measures. Employees are informed about the programme and receive training on measures relevant to their roles.

Guests may receive information about selected Join Pure Stay measures through in-room materials, hotel information channels and other guest communication. The information may include topics such as towel and linen change, waste separation, water and energy use, and other measures relevant to the individual hotel. The type and scope of communication may vary by property.

Join Pure Stay is implemented across the CPI Hotels hotel and residence network. Rather than applying an identical set of measures to every property, the program provides a common framework that is adapted to each hotel’s operation, building, facilities and local requirements. Each hotel appoints a Green Champion who coordinates the programme locally and supports the implementation of relevant criteria and employee training. As a result, the specific measures applied may differ from one property to another, while the same Join Pure Stay methodology is used across the network. Some hotels may also hold independent environmental certifications that are separate from Join Pure Stay.

Partners

Business partnerships are an important part of our operations. When working with suppliers and partners, CPI Hotels may take into account defined requirements such as product origin, packaging, recycled content, relevant certification and other product-specific parameters.

Where relevant, we communicate these requirements to our suppliers and work with partners who can provide the necessary information about their products and services.

Thank you for being part of our work.